... Singapore Management University, 80 Stamford Road Singapore 178902. mitb [at] smu.edu.sg (subject: MITB%20Enquiry) (Send us a message) Join us at the upcoming events. Reserve. These analyses are based on metrics related to business decisions. Learn about our six MBA programs, including full-time or part-time options, and classes on-campus or online to take your career … Monte Carlo simulation techniques allow for the description of possible performance outcomes when faced with random model input parameters. The methodological focus is on both maximum likelihood and Bayesian approaches to statistical inference. Our curriculum puts technology in the context of business and balances it with leadership, management and communication skills. This unique program draws nationally renowned faculty from two departments —Information Technology and Operations Management, and Marketing — reflecting the hybrid nature of the discipline. Students will build upon their knowledge of regression and extend to more advanced methods such as logistic regression and generalized linear models. The revenue management approach is to exploit differences in customer segments and their willingness to pay. Join us at the upcoming events. Students will also learn how strategic decisions can be aided by data-driven, analytical models. Students will learn how to target customers using logistic regression, segment customers with cluster analysis, and develop perceptual maps using factor analysis. Rigorous programs within a truly customized academic experience. The Cox School of Business Full-Time MSBA is a 9-month, 33 credit hour, two semester* (four, 7-week Modules) degree. Metrics and Analytics for Business Decisions (2 credits) Moreover, the average consumer product company spends as much on trade promotions (such as promoting its products to retailers) as it does on media advertising and consumer promotions combined. How do marketing actions affect brand awareness or sales revenue? Send us a message. Applications will be drawn from a wide range of business settings, such as new product forecasting, modeling customer retention and lifetime value, and market segmentation. Students start with the theoretical foundations of database design (ERD, normalization) and then move on to hands-on knowledge of actually managing/administering a MySQL database, one of the most popular open-source databases in the world. A widely international and multicultural student population delivers a diverse network of connections and experiences. Determining what is valued is perhaps the most important issue facing marketing managers. An understanding of the preparation, presentation and analysis of financial statements in crucial to anyone who has to work with financial information and make financial decisions. Topics include structured programming with R and Python. The course is taught using class lectures, cases, and Excel programs and spreadsheets. In this course, students will be exposed to various metrics used in marketing, financial, and other business decisions. text mining) and association rules. Machine Learning in Predictive Analytics (2 credits) The Moody School of Graduate and Advanced Studies is here as a resource to help you quickly connect to the school or college that houses your program of interest. This course focuses on methods to analyze user generated content on the web and social media (e.g., clickstreams on an e-commerce portal, forum discussions, reviews in online marketplaces and, likes, comments and shares on social networks, etc.). Recently, conjoint and choice models have become popular techniques to help marketing managers understand what customers value in terms of the importance placed on specific product features and services. Gain the knowledge, skills & expertise needed to thrive in an increasingly complex business environment. SMU has a variety of Ph.D programs within its several colleges, including Dedman College of Humanities and Science, Lyle School of Engineering, Perkins School of Theology, and more. SMU's Moody School of Graduate and Advanced Studies is proud to offer doctoral and master’s degrees in a wide variety of fields across four different colleges and schools: the Dedman College of Humanities and Sciences, the Lyle School of Engineering, the Meadows School of the Arts, and the Simmons School of Education and Human Development. A premier university in Asia, the Singapore Management University (SMU) is internationally recognised for its world-class research and distinguished teaching. If you do an internship, you will be expected to complete similar deliverables for course credit. Big Data Platforms (2 credits) This course focuses on the development of foundational Big Data technical skills leveraging Spark and Python. Courses that drive best business practice, and are current, connected and evidence based. Decision making under uncertainty will be addressed using static stochastic optimization, two-stage optimization with recourse, dynamic programming and game theory. View SMU Master of IT in Business’ profile on LinkedIn, the world's largest professional community. Students are required to either 1) engage in a part time (no more than 20 hours per week) internship with a company in a role in the analytics field during the Spring semester or 2) engage in a semester-long project with local companies in the analytics field. We will discover a series of mistakes that typical businesspeople, including you, make in a variety of managerial decision contexts, including hiring decisions, investment decisions, purchase decisions, and strategic decisions. 21 Jan 2021. A state-of-the-art campus on the doorstep of Singapore’s bustling CBD and lively arts and heritage precinct, with unrivalled connectivity to transport, amenities and infrastructure. As we develop various RM models, I will expose some new modeling techniques (e.g., dynamic programming, heuristic approximation) and some that you may have seen before (linear programming, nonlinear optimization). This course provides relevant project management skills by examining project decisions at three levels; (i) structuring and managing the task and leading the project team in an individual project, (ii) aggregate linkages across a portfolio of projects and management of programs, (iii) project contracting, partnering and open innovation. Administration Building Managerial Decision Making (2 credits) Only domestic students are eligible for this program. At the same time, it equips me with the knowledge and confidence to explore new opportunities in my professional career. These online master’s degrees can assist whether you’re looking to advance in your current career or make the switch to a dynamic field that’s teeming with opportunity and growth. What I like is the wide variety of networking opportunities open to SMU students across all postgraduate programmes. Drawing from thought leadership in the ambits of data analytics, technological platforms and business strategies, the Master of IT in Business (MITB) programme delves into 3 specialisation tracks to choose from – Analytics, Financial Technology & Analytics, and Artificial Intelligence. " The world needs legal professionals who master business. Boot Camps – These are mandatory for ALL students! Additional modeling techniques covered include multiple objective, nonlinear and non-smooth constrained optimization. In a final group presentation to company leaders, you will draw customer insights from your analysis and propose strategic and tactical recommendations for profitable growth. At SMU Cox, we bring opportunities for hands-on experience to life outside the classroom setting, tapping our strong ties with business leaders in Dallas and beyond. The use of visual basic macros to implement user-friendly decision support systems for model implementation will be addressed. Students will learn the concepts of data blending and data extraction using Alteryx and the development of charts, graphs, geospatial analytics and dashboards using Tableau. Data Visualization and Communication (2 Credits) SUTD-SMU Dual Degree Programme in Technology and Management (SUTD-SMU DDP) Singapore Management University The objective of this course is to make students familiar with the design and application of modern database applications. Students learn through in-class labs and weekly programming assignments. It includes an in-depth examination of the consumer decision-making processes and the factors that influence those processes. The vast majority of consumer expenditures, which represent more than $5 trillion dollars and 68 percent of the United States gross domestic product, are made through retailers. A $15 million gift from Gina L. and Tucker S. Bridwell (BBA ’73, MBA ’74) to SMU’s Cox School of Business will generate transformational economic research and cutting-edge business education for generations to come, through the creation of the new Bridwell Institute for Economic Freedom. Emphasis is laced on quantitative and qualitative analytical approaches to inferring insights. The SMU MBA is designed to shape you into a versatile and dynamic leader that businesses need. Business Analytics Consulting (2 credits) In this class, students will learn the conceptual frameworks, tools and skills needed to develop a blueprint for analytics. She completed her Ph.D. in Marketing in 2012 at the University of Western Australia. Learning will take place through lecture and considerable hands-on engagement with these tools. The curriculum also prepares students to pursue the Chartered Financial Analyst (CFA) designation. An exceptional school in the heart of a vibrant, global, business-friendly city. This project will allow students to apply the academic concepts, including the analysis of the business needs which have been discussed in the classroom. Explore our redesigned and reimagined Cox MBA curriculum, grounded in three foundational pillars: Leadership, Analytics, and Experiential Learning. Advanced Product Brand Management (2 credits) All data analysis and visualizations will be done in R. Applied Probability Models (2 credits) Overview Learn to tell the stories behind the numbers with the thorough and intensive SMU Cox MSBA curriculum. Business Intelligence (2 credits) In the summer, students will complete the following: Classes typically begin mid-August but it is highly recommended that students arrive in Dallas the beginning of August. The SMU Master of Science in Communication Management (MCM) is Southeast Asia’s first and only master’s degree in communication management. In the Spring semester, students can either work on an internship with a company from January until May in the analytics area or enroll in a semester-long Capstone project. The complete SMU postgraduate experience helps develop students into the business, community and government leaders of the future. The course is very intense and demanding. Topics include, but not limited to: exploring career opportunities within the Business Analytics space, building and leveraging a professional network and developing a personal marketing plan. Integrates lecture, discussion, and case analysis, with a focus on student case presentations. Database Design for Business Applications (2 credits) In addition to learning traditional marketing analysis techniques, this course reviews collaborative filtering, linear discriminant analysis, topic modeling, and principal components analysis, among others. And with Dallas's global business center on your doorstep, you'll find many exciting options for completing your practicum. All data analysis and visualizations will be done in R. Forecasting and Predictive Analytics (2 credits) In the Capstone project, you and a team of peers following the Process Analytics specialization will design, build and test an analytics system for a real company. Our in-depth knowledge, relevant research and expertise on Asia’s rapid economic development and challenges, provide for a dynamic academic experience and engagement at the highest levels. Students will receive 4 credit hours for this course. Instead of relying on mathematic models or academic theories, the class is organized in a “workshop” format with a combination of case studies, discussions, student presentations, and exercises illustrating and applying the main concepts. In addition, this course devotes significant attention to interpreting and using models to make decisions, along with reviewing common complexities of data analysis such as endogeneity. Before starting the programme, I had no experience or knowledge of the workings of economics in the world. Such insights are obtained through appropriate analysis of data. This course examines a variety of data mining methods such as machine learning/decision trees, neural networks, clustering, unstructured data analysis (a.k.a. Understanding What Customers Value (2 credits) More than anything else, what managers, analysts, and consultants do is make decisions. All Rights Reserved, 5 reasons why smu masters IS right for you. Faculty members in the Finance group at the Lee Kong Chian School of Business received their doctorates from leading research universities and have published actively in prestigious finance journals. Doctoral Programs at Southern Methodist University It is held the first week in August for 2 days. If students perform well in the first semester, it is also possible to take 2 additional electives (a total of 6) during the program. Students explore issues in sales promotion, pricing, product mix, and store location in order to gain an understanding of consumer response in these areas. By the end of the course, students will be able to complete a rigorous analysis from start to finish, consisting of initial problem identification, data analysis and model specification, and finally making an informed decision based on the results. The purpose of this course is to help you become a better decision maker. 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