A solid photography business plan will simplify this and outline the main areas you need to focus on to grow a successful photography business. Contests, however, are like word-of-mouth marketing on speed. I’d love to know if it’s given you some ideas. As you can see in the infographic, if a portrait session brings in about $200 plus $387 per photo package – a total of $587 per client – studio photographers need… 23 sessions to break even on business … Photo caption contest ideas Have participants create a creative or funny caption for a photo you post, and then pick your favorite as the winner. Stop ignoring 95% of their brain! If you want to make the most out of your contest don’t forget to follow up with your runners up. Stock Photography-: Stock photography involves taking random pictures and selling them to newspaper companies, magazine … Laura is a family photographer but you could adapt this for almost any genre. You can really grow your photography business with a giveaway contest. all year long. Not these days. Gig goals to offset expenses. Big list of ideas for your new photography studio including those good for boudoir glamour photos, children and baby sessions, family portraits, pet portraiture, business resume headshots, product photos, food photo styling, and fashion model shoots. And, when you tack on an amazing prize, people will campaign to make sure they win. She promoted her contest via Facebook but you can use the platform of your choice. St. Louis, MO 63101, average mobile phone user takes over 150 photos a month, 3 Postseason College Football Promotions You Don’t Want to Miss, How to Drive BIG Results for Your TV Station with Promotions, 30in30: Top Ideas for Promotions + Email [COVID Edition]. Including those who book from her email marketing. 5 things that WILL grow your photography business in 2019 (forget the rest), Chatbots for Photographers - Getting it Right (with free template! Lastly, Laura smashed this with. However, she didn’t stop there. Not only that. Obviously Laura will follow up with all her runners up and she is bound to get a flurry of bookings as that expiry date approaches. Laura automated this entire process by using a messenger bot. You’ll want to make a full business plan before launching yourself out into the world. Make a Photography Business Plan. And don’t forget to check the laws in your state before running a contest. But any form builder will do the job. Laura wanted her contest to take flight. Laura spent £225 on her contest. If Facebook sees quick engagement under your post it will send it out to more of your audience. If you follow me you will know that I highly recommend you build a list of subscribers. Make sure you’re making the most of this big opportunity for driving engagement (and increasing revenue!) Laura is a family photographer but you could adapt this for almost any genre. We created a message to send to every commenter - firstly confirming that they did indeed want to enter the contest and asking them to reply with a simple ‘yes’. Laura created teaser posts in the lead up to her contest so that her audience knew something was coming and, of course, the business she purchased a voucher from shared these too. Want More Photography Leads? Contest Ideas: Photo Contest. Top 20 Small Business ideas & Opportunities for Photographers. You could go with a free shoot, product credit to put towards their photographs or even a mixture of both. There are two ways to organize a photo contest: Ask fans to submit a photo to you directly via Facebook message & you pick the winner based on your theme. ), What to Post on Social Media as a Photographer, The Simplest Way to Capture Leads on Your Photography Website, 4 Ways to Simplify Your Photography Marketing in 2021, Powerful Content Planning for Photographers - How to do More with Less. Photography has its own department which captures various areas it involves wedding shoots, pre-wedding shoots, child photography, modeling photoshoot, etc. So she decided that she would only give people five days to get their entry in. Laura said at the start of her planning that she wanted to grow her email list. Best Contest Ideas for the Photography Business About the industry photo contest ideas. It may take some time, but here are 10 free photography marketing ideas that work like crazy. So photographers who love pets and can click their beautiful pictures can take up this well paying photography business ideas. Plus, with the right sponsors, these can be big revenue drivers for you and provide opportunities for extended brand awareness for an advertiser during the life of the contest. She gave me the go-ahead to share what she did with you so that’s exactly what I’m going to do. This website uses cookies to ensure that you have the best experience here. In January so far, Laura has booked in no less than FOUR of her runners up who all know her package prices and are excited about their shoot. Contest Ideas for Photography. You could, of course, go live on Facebook and choose a winner that way if you’re feeling brave. Prefer to read? Having an online portfolio and a website is among the most essential photography marketing ideas. Many companies like Starbucks hold photo contests to promote their products and get more user-generated content. 1. 1. Stock Photography If you're a wedding photographer, all those business expenses average a cool $27,730 a year. We also put a 3 month expiry on the vouchers to prevent leads going stale. As I speak she’s dealing with two more enquiries that have just come in. Next Laura just watched as her entrants were automatically added from her google form to her spreadsheet. You might think adding a link to your entry form in your post will be fine. A photo contest is a great way to get current and potential customers engaging directly with your business and the services you offer. The Classic Photography Marketing Ideas 33. I love ManyChat for this so that’s what we used but there are lots of options for bots, including native facebook bots, and it’s way easier to set up than you think. Julie is the Director of Affiliate Success at Second Street and a former client from Morris Multimedia. As more people commented, the post was shown to more of her audience. The concept of “content marketing” isn’t new by any means. We spent just £25 to get 58 more engagements on the post. Photography Business Training - Is Togs in Business Right For You? She didn’t want to bore and annoy people to death with a contest that went on forever. Photography is a highly creative pursuit. She decided to give away a free family photoshoot with ten digital images. All in the quietest month for family photographers in the UK! Your email address will not be published. We then created an opt in message to send to everyone who replied which simply said. When it comes to starting your photography business, you need to start small. Laura firstly thought about what she wanted to achieve with her contest. Another idea would be to use the seasons to focus on life; for instance showing the death of winter or the rebirth of spring. Laura chose to use an online random number generator to select her winner and shared these images with her Facebook audience. Because Laura’s ideal client is a busy mum of young kids she went with a weekday evening after the kids bedtime. It wasn’t a requirement of entry thus satisfying the GDPR police. Email Marketing for Photographers - How to build a list, 5 Steps to Successful Outsourcing for Photographers. Discover over 30 photo contest ideas from January through December. Here are 7 of the best photography business ideas for 2019. Most photo competition theme ideas evolve around creative concepts, like street photography, candid photography, macro photography, wildlife photography and even arial photography. Laura wanted the best organic reach possible for her Facebook post AND she certainly didn’t want to break any Facebook rules about contests (and neither should you - make sure you familiarise yourself with these before attempting to promote a contest … Ask participants to post their photos with a hashtag or as a comment in response to the contest announcement. Photography Contest Prize Ideas. However, it can just as easily be a huge waste of time, money and effort. If you're like most photography businesses, you get most of your clients through word of mouth. Photography Business Name Ideas. . You cannot expect to have a successful photography business without these two. I’ve linked to them here). […] There are lots of ways to grow a list of subscribers who want to hear from you. It has to align with your business. reach possible for her Facebook post AND she certainly didn’t want to break any Facebook rules about contests (and neither should you - make sure you familiarise yourself with these before attempting to promote a contest on Facebook. BetterPhoto's photo contest is the most fun, most objective, and most inspiring photography contest on the Web. Photo contests are a popular type of contest on social media. If your pricing is on the high side then including some basic pricing information with your voucher is a good idea. So if you have a larger social media audience - you should see even better results. Consider that your competitor companies may be using the same channels and tools as you for their creative contest ideas … It is still THE best way to book out your diary. They ask a friend if they know any good photographers, you're mentioned, and the rest is history. If you want to - you can put some money behind the post after a couple of days and send it out to a carefully targeted audience using facebook ads manager. The average mobile phone user takes over 150 photos a month. We also wished them luck and linked to the entry form. Facebook photo contests Instagram photo contests; Contests on Twitter; Group photo contests, etc. She made it clear that she would then send the entry form to them in messenger (that’s important). The photography training institute is one of the most profitable photography business ideas for aspiring professional photographers. Think carefully about what your voucher will be for. © Tea Break Tog Ltd t/a Togs in Business 2020. Tell others to “Like” the photo … The target audience. Laura wanted her contest to take flight. All Rights Reserved. And the incredible photo contest winners will inspire you to pick up your camera and … Shopkins toy brand uses this type of contest … 1. An online portfolio is good for reaching out to as many people as possible, but … Not only that - I have a handy freebie for you to download so you can smash, A few points first. Yes, this was done in the run up to Christmas but this will work at any time of year. You can then enlist any help you feel you will need and create a schedule of times that you have available to work on the business … Design a stunning sample album to show your potential clients. Here are 29 creative contest ideas that will build buzz for your business and help you get noticed by prospective customers and the media alike! 20 content marketing ideas for your photography business Author Bryan Caporicci, Professional wedding photographer and CEO/Founder of Sprout Studio About Bryan . We selected the post from Laura’s facebook page and set the message to send immediately when someone commented under it. That’s why I’ve created a handy freebie for you. Of course, the business she bought a gift voucher from was supporting the entire thing too. 7. Inside ManyChat we used a growth tool called ‘Facebook Comments’ which allows you to send an automated message to anyone who comments underneath a specified post (as long as you’ve made it clear in the post that’s what’s going to happen). Not only do they drive pageviews and ad impressions, but they can also increase … Whether it’s pictures of their kids and their pets to a great snapshot of a thunderstorm or favorite team, people love to share their photos. Ideally, the photo will relate back to … Instagram Hashtag Contest: An Instagram Hashtag Contest … Yes, this was done in the run up to Christmas but this will work at any time of year. Laura worked out what she was willing to spend on the contest in order to get the results she wanted. Online contests … Ugliest Contest… Make sure you do the same. Watch their :15 second on-air promo here. Laura automated this entire process by using a messenger bot. Even though she didn’t ask for likes and shares - she got loads. Plan ahead. She. If you think that marketing is not your cup of tea, then these marketing ideas and tips for photographers will make you think otherwise. 50 Best Unique Photography Business ideas & Tips. Ask people to post photos highlighting your product or service, but then let your followers pick the winner. 4 – Start Photo Crockery Shop: Getting the pictures imprinted on mugs and plates is becoming a popular trend and one of the coolest photography business ideas… So if you have a larger social media audience - you should see even better results. Professional photographers can sell to many different target markets. In this video I’m going to show you how to run a contest that will delight your audience AND put bookings in your diary. want to bore and annoy people to death with a contest that went on forever. She wanted people to take action on it when they saw it. 'To be in with a chance of winning all you need to do is fill in this form. Of the 101 people who entered Laura’s contest over those five days - 80% of them said they wanted to subscribe to her emails. Check out this free photography business … Creative photo contest ideas. A “caption this” prompt is a fun way to encourage followers to comment on your photo and engage with your brand. A prominent factor to be considered here is the name of your business, for a creative name is what will attract clients initially and catch their attention. Those who sign up to hear from you are your best and most loyal potential clients. Despite having only 200 facebook page likes at the time. She won’t know how much profit it brings until she completes all the shoots she books as a result of it. In Laura’s Facebook post she promised to send the entry form to anyone who commented below her post with what they wanted for Christmas. To get things moving under her post as soon as possible Laura had a few friends prepped and ready to start the conversation. Core concepts like exposure, composition, light, shadow, color, format, camera type, lens type, and digital or darkroom post-processing may be covered in Photography … If you have lots more social media followers than Laura then of course your contest should get more entrants but this shows you what can happen even with a very small audience. Let Them Decide; Here’s a variation on a theme of the previous contest. In this video I’m going to show you how to run a contest that will delight your audience AND put bookings in your diary. Laura knew that the best way to get her post out there to the world was to quickly start a conversation under it and get engagement. Creative Photography Name Ideas. A few points first. In Laura’s Facebook post she promised to send the entry form to anyone who commented below her post with what they wanted for Christmas. She put a figure against each of these. In five days Laura went from having no list to having 80 people who specifically said they wanted to hear from her. It’s important to look at your stats and measure your success. They had a choice about opting in to these. You don’t want to waste time handling enquiries from people who wouldn’t dream of buying from you and you don’t want to waste their time either. Doing this meant she retained full control of the contest, reached a new audience AND created goodwill and connection with a business she loves. If you have an email list you could and do this via email too. I talked in great detail about one way just a couple of weeks ago when I gave you a giveaway contest…. Not only do they drive pageviews and ad impressions, but they can also increase your email database with opt-ins and get shared like wildfire across social media. Laura used a simple Google form to allow people to enter her contest. We then created an opt in message to send to everyone who replied which simply said 'To be in with a chance of winning all you need to do is fill in this form.’ We also wished them luck and linked to the entry form. A photo contest entry could be just what you need to get your creative wheels turning. I’d say that’s a success! She promoted her contest via Facebook but you can use the platform of your choice. […]. Laura went to the effort of posting out a voucher to everyone who said they wanted a runners up prize on the entry form (which was most of the entrants). In her post she asked people to enter by commenting below the post telling her what they wanted for Christmas. Lastly, Laura smashed this with Less than 250 facebook page followers!. You have to be smart enough when you are deciding a name for your photography business. Get the latest content related to audience engagement and digital revenue delivered straight to your inbox. by Justin Bryant. But she’ll run the numbers and you can bet if she does something similar next year she’ll go even bigger and better. How to grow your photography business with a giveaway contest, You can really grow your photography business with a giveaway contest. These photography contests encourage innovation and aim to elevate new talent in the world of photography… Even if you’re not going to be seeking funding from banks, going through a business … Let me know. Wedding Photography Business Competition Can Be Beaten With These Ideas Modification Date Dec 11, 2020 There is much room for financial growth when running your own wedding album photography business… As a professional photographer, you can hold a social media photo contest to promote your business … 7 Best Photography Business Ideas 2019. She put the terms and conditions of the contest at the top then asked for their name, their email address and their postal address (so she could post out their prize). Your website … Most … Selecting unique and catchy names for your photography business … Let me know what you think, ask me a question, or suggest something I cover in the future in the comments below! Take a look at these great ideas for every month of the year: To draw in even more entries to their Fall in the Heartland photo contest, KFVS-TV created an on-air spot highlighting the contest and prominently displaying how people could enter. Google forms added all the responses Laura got to a spreadsheet so she had a list of entrants at her fingertips. Make sure you plan some urgency in your contest. Next Laura created the landing page for her contest on her website including all the important information her entrants would need. Try to come up with contest and awards ideas that are as creative as possible. In fact, it’s become somewhat of a buzzword in the business … Laura analysed her Facebook stats and decided on the best time to make her contest live and announce it. You might think it’s worth the risk asking for likes and shares - it’s not. Importantly, she also asked for permission to add them to her email list and to send them a runner-up prize. It won’t be. ManyChat insists you get a reply at this stage before it will allow you to continue so don’t skip this step. July 23, 2019 0 Comments. . When you search on Google and include a location in your keyword, such as “Madison Wedding Photographer,” Google is now putting their Google Business … Laura wanted the best organic reach possible for her Facebook post AND she certainly didn’t want to break any Facebook rules about contests (and neither should you - make sure you familiarise yourself with these before attempting to promote a contest on Facebook. So what do you think? I’ve put together a checklist you can download and use to plan and run your own contest. She wanted people to take action on it when they saw it. Photo contests are incredible for engagement. 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Know any good photographers, you get most of your clients through word of.. List, 5 Steps to successful Outsourcing for photographers - how to a...